8/23/2023 0 Comments Roofs r us warren county ncThere are some hurdles residential contractors will need to clear to see sales and revenue grow. Among those contractors, 38% reported using TPO, followed by EPDM (30%) and PVC (18%). Single ply roofing was the dominant product preference with 91% of commercial respondents. The area residential contractors expect sales to increase the least is spray polyurethane foam (37%), though the survey only gathered a small sample size of contractors that use it. “Customers may have some sticker shock when comparing metal to the pricing of traditional roofing, but the benefits far outweigh the costs.”įollowing metal roofing and steep-slope asphalt roofing, residential contractors anticipate single-ply roofing to grow in 2021 (56%), followed closely by polymer/synthetic roofing asphalt (55%) and low-slope asphalt (54%). “Metal roofing, once relegated to barns and sheds, has seen an increase in popularity in recent years,” writes Brian Haraf, vice president of Metal Sales Manufacturing Corporation. More than half of respondents said they expect metal roofing to grow from 2019 to 2020, and 68% anticipate metal sales to increase in 2021.Īs for the types of metal roofs, residential contractors are more likely to install metal shingles, tiles or slate than their commercial counterparts, though architectural standing seam continues to be the most popular metal system. In 2020, 18% of revenue came from metal roofing for residential roofers. When looking ahead to the future, however, residential contractors anticipate that metal roofing will experience the most growth in sales. Around 43% said they saw increases in steep slope sales from 2019 to 2020, while 65% expect those sales to grow in 2021. On average, shingles accounted for 28% of the contractors’ revenue. Drilling into this further shows steep-slope asphalt shingles continue to be the top revenue generator. Roof replacements remained the main source of revenue for residential roofing contractors at 31%, compared to repairs and new construction (both at 13%). I think this is one of the keys to success and I look forward to adapting in the future.” “We are constantly learning about new products, new ways to market and making general policy changes to help move the company forward. We were fortunate enough to make it through 2008 and it’s looking optimistic that we will get through this COVID-19 situation stronger than ever,” said Cory Varao, general manager of Fraser Construction Company in Mashpee, Mass. “The way we look at it is you always must adjust to the times. However, considering 85% of residential roofers believe their total sales volumes will increase over the next three years, it’s more likely that the roofing industry expects to rebound from the past year and continue to grow from there. For others, it's likely due to 2020 being an unprecedented year that caused major drops in revenue, meaning 2021 can only be better. This optimism is fueled in part by the potential for business to shift toward normalcy with the distribution of the COVID vaccine. When considering sales for 2021, three-fourths (75%) expect an increase compared to 2020. In doing so, they had more time to notice problems with their roofs and sought the help of contractors. Of them, 13% said they expect it to “greatly increase.” This could be attributed to the fact that, due to the pandemic, people were unable to go on vacations and had to work from home. A total of 32% had revenue between $250,000 and $999,999.Īs a testament to this resiliency, 49% of residential respondents said they expect their 2020 annual sales to increase compared to 2019. Of those respondents who identified as primarily residential, the median revenue in 2019 was $500,000 to $999,000. Residential roofing continues to stay strong despite the pandemic and the economic recession it caused. Coatings are among the products experiencing growth, with 45% of residential contractors and 44% of commercial contractors expecting sales to increase in 2021.
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